The Chinese consumer market has always been fickle. One day you're all the rage, the next day you're lost in obscurity. A bit of an exaggeration, perhaps, but it just goes to show how easily the interest of consumers can shift in this highly volatile market.
Take a look at the different cogs that make one of the world's most sought-after market tick.
In this feature, you'll discover:
The emerging upper-middle class
The spending habits of the young Chinese generation
And the rise of omni-channel marketplace
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