In the new world of mobile apps, cloud services and the Internet of Things, people, processes, data and devices are all converging to reshape how day-to-day business is done. This widens the customer’s experience beyond a single, siloed, application into a much broader context, where not everything is under your control. In this presentation, Dr. Gareth Smith will outline the challenges of delivering quality digital experiences, the benefits of employing predictive analytics and an approach for achieving amazing digital experiences by focusing on the customer experience and the goals of the business.