IGA Exclusive Brand Products

    IGA Shoppers' Trusted Brand of Choice

    For nearly a century, the IGA Exclusive Brand private label line has been the trusted brand of choice for IGA shoppers. Great quality at a great price, IGA offers a double money back guarantee if a shopper is unsatisfied with the product. Combined with value and meal-focused promotional opportunities, IGA Exclusive Brand delivers the value shoppers need with the quality they want.

    78% 
    of shoppers trust IGA Exclusive Brand products more
    69% 
    of shoppers want IGA stores to have IGA Exclusive Brand products
    47% 
    of shoppers want storewide selection of IGA Exclusive Brand products
    25% 
    of shoppers would shop elsewhere or less without IGA Exclusive Brand
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    We Stand Behind Quality

    We stand behind the outstanding quality of our Exclusive Brand products so much, IGA Inc. will promptly refund shoppers with the value of their item twice over if they are unhappy with an item.

    Here's how it works:

    1. If a shopper requests the Double Money Back guarantee, direct them to www.iga.com/products.
    2. The shopper will be prompted to complete a brief online form so we can collect the product and contact information. 
    3. Once complete, an IGA representative will contact your customer and confirm their refund is on it's way!
    4. IGA will mail your shopper their refund in the form of a coupon for a minimum of double the product value.
      • Example: For a box of mac-n-cheese, cost average $1.29, we send 3 $1.00 coupons.
      • Coupons are only redeemable on only IGA-branded products stated on coupon.
      • A typical refund takes no more than a week.

    Instructions

    Employee-facing

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    Shopper-facing

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    Resources

    Exclusive Brands Signage

    Want to advertise IGA Exclusive Brand products to your in-store shoppers? Use IGA signage.

    What's included →

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    Suppliers

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