Most Attractive Employer Index NI 2020


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We are delighted to reveal Northern Ireland’s Most Attractive Employer Index 2020.

The Index was compiled in partnership with global employer brand specialist, Universum based on research conducted among 1476 professionals across Northern Ireland.

Public Sector employers dominate NI professionals list of Most Attractive Employers with two big-name consultancy firms – PwC and Deloitte breaking the top ten.

Media organisations also appear with both the BBC and UTV in the top ten while the PSNI and Northern Ireland Fire & Rescue also rank as employers of choice.

Hastings Hotels are the only hotel group to feature in the top thirty, while Belfast based IT software company Kainos appear just outside the top ten.

Business Students Vs Business Professionals 

The research also analysed the choices of business students and business professionals. According to the research, the top employers for students in the business sector are predominantly within tech and professional services industries, with the “big four” professional services firms – PwC, Deloitte, EY and KPMG dominating the top five.

However, for professionals working in the business sector, it is the public sector employers which are particularly popular with the Civil Service, the BBC and the Police all being named as attractive employers.

Sam McIlveen, General Manager at NIJobs.com, says;

“Employers are adjusting to the new Covid-19 reality. Retaining and attracting talented people can affect how quickly a company can return to growth, it is a critical element of the pathway to recovery. Employers today should be more aware than ever of how they are perceived by different audiences, including their existing employees and prospective hires.

“Since Covid-19, the world of work has changed, and so too have people’s priorities. An organisation’s recruitment and retention strategy must reflect this. For example, only last week, Twitter announced that it intends to give its global workforce the option of working from home permanently. This would have been completely unforeseen even twelve weeks ago; however, today, many see this development as a logical next step in the evolution of how we work.”