Customer Experience Optimization

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Presented by

Dr. John Bates, CEO, Eggplant

About this talk

In this webinar, we'll explore the concept of Customer Experience Optimization — measuring the impact of user behavior against desired business results for digital software processes. We'll cover how: - Customer experience monitoring can provide insights on how real users are using a software process and whether the system is meeting its business goals. - Software can be tested in terms of customer experience, rather than the traditional view of functional, performance or other forms of testing. - Customer experience insights can be used to link the world of customer analytics back to the development process — to provide a tangible improvement in code which can have a measurable business improvement benefit.
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Keysight Technologies, Inc. (NYSE: KEYS) delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development life cycle. Eggplant test and automation intelligence solutions deliver continuous testing of applications, devices, and digital services enabling your teams to deliver higher quality applications faster than ever before.