In this webinar, we'll explore the concept of Customer Experience Optimization — measuring the impact of user behavior against desired business results for digital software processes.
We'll cover how:
- Customer experience monitoring can provide insights on how real users are using a software process and whether the system is meeting its business goals.
- Software can be tested in terms of customer experience, rather than the traditional view of functional, performance or other forms of testing.
- Customer experience insights can be used to link the world of customer analytics back to the development process — to provide a tangible improvement in code which can have a measurable business improvement benefit.