Register for the Business Optimization Program Webinar

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    How well do you really know your marketplace? After all, neighborhoods—in even small communities—change fast. And if the perception of your marketplace is based only on the customers coming through your door, it’s easy to lull yourself into believing that what you see is an accurate reflection of the whole area.

    So how do you make sure you’re making accurate decisions for your business based on what you know, rather than what you think you know?

    It all comes down to data.

    Introducing IGA's Business Optimization Program

    Bolstered by IGA Australia's success in using data-driven insights to help their stores better compete, IGA USA last year sought out a business improvement partner to bring powerful tools to bear on the US. We chose ADvay Media Group--a national company helping retailers better understand their competition and customer base through data collection, analysis, strategy planning, and execution--to work with us create IGA's first-ever Business Optimization Program.

    How do we know it works? IGA's pilot retailers saved in excess of $10,000 annually on weekly ad costs working with ADvay to create a media plan that better reflects their customers’ media consumption. And that’s just the beginning for increased profit potential. ADvay’s trade area evaluations and competition assessments are also identifying key categories for growing market share, and working with pilot retailers to develop a strategic and executable merchandising and marketing plan to increase sales.

    Start Increasing Your Sales, Margin, & Profit Today

    Learn more about how IGA’s new Business Optimization Program combines shoppers’ demographics and behaviors with your own store-specific sales data to help you make educated business decisions for everything from advertising, marketing, and merchandising to long term planning goals.

    1. Watch the video with IGA CEO John Ross & ADvay's Leigh Engelbrech.

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    2. Download the brochure to see ADvay's 7 step business optimization process.

    Learn More

    3. Register for one of the four webinars being held Tuesday, January 14 through Thursday, January 23.

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    Have questions? Contact ADvay's Leigh Engelbrecht at leigh@advaymedia.com.